Above is an image regarding a stereotypical view of a rock music fan. Badly dressed, wild, considerably poor, low in education, and generally low class in both appearance and character content.
This is a chart extracted from a source regarding different socio-economic groups. Typically, when referring to a rock genre magazine, we are thinking lower class, such as C2 or D. This is due to the stereotypical image of a rock star or rock fan. Low class. This means that a rock magazine, in this case, Key Point, should appeal to a lower socio-economic group due to it being a product which appeals to the characteristics of these individuals within the low groups. A reason Key Poitn might recieve good sales for appealing to 'low class' rock fans is because of how groups such as C2 are shown to be fairly high on the green bar, representing how most of the regular, more poor and less educated members of society belong to these lower groups. This is why Key Point aims at these people, and this is how the product is able to represent these certain types of social groups.
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